The brief (concept)
Launch a seasonal product range for a fictional regional brand and turn short-term attention into a list of qualified buyers.
Approach
- Hook-first short video for reach on Meta and YouTube
- Sequenced retargeting by engagement depth
- Instant-form lead capture with WhatsApp follow-up
Deliverables
- Campaign architecture
- Creative set (video, static, carousel)
- Tracking plan
Results
Concept project — no results are claimed.